Bay Directories Inc.
Advertising Rates

Humboldt County
Yearly
Monthly
WBL White Bold Yellow Block Listing $240 $20
WDA White Logo Yellow Display $600 $50
YBL Yellow Bold Listing $120 $10
SRL Solid Regular Listing $12 $1
AL Additional Line $36 $3
ABL Anchor Bold Listing $36 $3
1HS 1/2" In Column Alpha Yellow $180 $15
2HS 1" In Column Alpha Yellow $300 $25
2HSC Same as 2HS Plus 1 Color $360 $30
4HSD 2" In Column w/Logo Yellow $600 $50
4HSC Same as 4HSD Plus 2 Colors $720 $60
Display Advertising
1/8 Pg Four-Color Display
$780 $65
1/4 Pg Process Color Display
$1500 $125
1/2 Pg Process Color Display
$3000 $250
3/4 Pg Process Color Display
$4500 $375
Full Pg Process Color Display
includes WBL & 1/4 PG
$6000 $500
Coupons $600 $50
Menu Pizza/Restaurant Full Pg
($650 can be paid by trade)
$1800 $150
Specialty & Cover Advertisement
Back Cover SOLD
Inside Front Cover SOLD
Inside Back Cover SOLD
Community Banners (4) SOLD

Lakes, Redwoods & Coast
Lake & Mendocino Counties
Yearly
Monthly
WBL White Bold Yellow Block Listing $120 $10
WDA White Logo Yellow Display $300 $25
YBL Yellow Bold Listing $60 $5
SRL Solid Regular Listing $36 $3
AL Additional Line $36 $3
ABL Anchor Bold Listing $36 $3
1HS 1/2" In Column Alpha Yellow $180 $15
2HS 1" In Column Alpha Yellow $300 $25
2HSC Same as 2HS Plus 1 Color $360 $30
4HSD 2" In Column w/Logo Yellow $480 $40
4HSC Same as 4HSD Plus 2 Colors $540 $45
Display Advertising
1/8 Pg Four-Color Display
$600 $50
1/4 Pg Process Color Display
$1200 $100
1/2 Pg Process Color Display
$2400 $200
3/4 Pg Process Color Display
$3000 $250
Full Pg Process Color Display
includes WBL & 1/4 PG
$4800 $400
Coupons $600 $50
Menu Pizza/Restaurant Full Pg
($650 can be paid by trade)
$1300 $108
Specialty & Cover Advertisement
Back Cover $7500 OPEN
Inside Front Cover $3000 OPEN
Inside Back Cover $3000 OPEN
Community Banners (4) $2000 OPEN

AWRC and Southern Oregon
 Del Norte, Coos and Curry Counties
Yearly
Monthly
WBL White Bold Yellow Block Listing $120 $10
WDA White Logo Yellow Display $300 $25
YBL Yellow Bold Listing $60 $5
SRL Solid Regular Listing $36 $3
AL Additional Line $36 $3
ABL Anchor Bold Listing $36 $3
1HS 1/2" In Column Alpha Yellow $180 $15
2HS 1" In Column Alpha Yellow $300 $25
2HSC Same as 2HS Plus 1 Color $360 $30
4HSD 2" In Column w/Logo Yellow $480 $40
4HSC Same as 4HSD Plus 2 Colors $540 $45
Display Advertising
1/8 Pg Four-Color Display
$600 $50
1/4 Pg Process Color Display
$1200 $100
1/2 Pg Process Color Display
$2400 $200
3/4 Pg Process Color Display
$3000 $250
Full Pg Process Color Display
includes WBL & 1/4 PG
$4800 $400
Coupons $600 $50
Menu Pizza/Restaurant Full Pg
($650 can be paid by trade)
$1300 $108
Specialty & Cover Advertisement
Back Cover $7500 OPEN
Inside Front Cover $3000 OPEN
Inside Back Cover $3000 OPEN
Community Banners (4) $2000 OPEN

Building An Ad     in order of size ( all sizes are in picas )
Ad Type Size
FP 32x54
TDQC (3/4 page) 32x39
DHC (1/2 page) 32x26
DQC (1/4 page) 32x13
HC (1/2 column) 15x26
QC (1/8 page) 15x13
2HS 15x6
4HS 15x11
CPN (coupon) 32x10

Submitting   
Specifications for submitted display ads.

We use Corel and Adobe Software in a PC environment. Please submit all vector display artwork in EPS, and CDR formats. Minimum resolution is 150 dpi and color format is always CMYK. RGB format may be accepted with the understanding that there is a good chance of color shift in the RGB to CMYK conversion process. It's best to create in CMYK. We do not guarantee converted colors.

PDFs are generally unsuited for printing and we will need to recreate your ad in the appropriate formats when only a PDF is available. We do not use PDFs directly.

Picture files may be submitted in PSD, TIFF and sometimes JPEG (High resolution and 2X oversize files). Again, to maintain colors, it's best to save as TIFF in CMYK color format.

B&W logo & text ads should be submitted in 800dpi bitmap TIFF format, 100% CMYK black and not process black.

Both screen and printer postscript fonts must be submitted with all artwork that will be altered by our artists. We will not substitute fonts without prior consent as font substitution may considerably alter the appearance of text. We do maintain a considerable font library, so check with us first.

All artwork must be submitted on CD or DVD. All disks must be clearly labeled. Artwork may also be emailed as clearly named files. Files must be emailed as attachments and NOT embedded in your email. A completed JPEG image file or printed copy of your ad or art must accompany all submissions. We must have a reference of how you want your ad to look. If submitting in person, please provide a printed copy, if possible.

When in doubt, our artists can create a great ad with only basic components being supplied. However, the more information and images that you supply, the better. When we will be doing the complete ad creation, the minimum of a text file, MS Word file or even an email containing vital information is always appreciated and helps eliminate content errors.
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Closing Dates    
Humboldt February 28th 2008
AWRC & Southern Oregon October 31st 2008
     
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